Lately, the old heads of the west coast have been fairly quiet. A whole bunch making ads, producing their own wine and getting money. Shared on SnoopDogg TV, October 20th, the official music video of the song Big Subwoofer was a possible beginning musically for the group of rappers who are all west coast veterans in the industry. All of them being around and popular since the mid 1980’s, they have gotten to be much older now and their music has faded off since their prime. A few songs here and there have slapped pretty hard, but in much of their new music, the sound of the west coast during the 90’s and the 2000’s have faded and aged, making all of these artist’s recent music sound like they are trying to act like the young thugs they used to be back in the day. With the formation of Mount Westmore, a new bond these four have formed just recently might lead the longevity of the west coast sound as well as their own careers. This is essentially an ultra-group of rappers, each with their own take on west coast hip hop. So not only is this revolutionary in the rap industry to have vetted artists come together later in their careers for sustained amount of time, the song and video they made bumps.
Big subwoofer the music video displays west coast specific afro futurism with all the rappers in what I want to call a “Space Donk.” Look up what a Donk is on your own time. They are all traveling to “Planet Snoopiter” where all the alien women on the planet are dressed and pained as characters form the movie Avatar but twerking. Right when they pull off, they deploy massive subwoofers form the side of their ship and the beat drops. The rappers themselves were dressed in Star Wars outfits: Snoop dog in pimped out storm trooper armor, Too $hort in a rougher Han Solo outfit, E-40 look like Lando Calrissian if he owned strip club and Ice Cube is in a pilots outfit that is all black with fingerless gloves. All of their guns were also phasers and lasers not actual guns. A well-made music video that gets at the goofy but legendary sounds and ideologies of California hip hop. Although Snoop Dog had a short verse, all the rappers showed out each with their unique flares, each hitting the track with mature bars about taxes, multitasking, partying safely, feeding friends and family and of course massive bass that shakes people’s bodies and every window in the nearest vicinity.
Watch the youtube video here : https://www.youtube.com/watch?v=tqiXwx0NG0Q